Simpla Fit
Simpla Fit · Visual Identity concept, app screens · 2025 · Graphic design
About
Simpla.fit (or simply Simpla) is a fitness platform and mobile app for runners, cyclists, and triathletes. It was created by the team behind Simple Run, a popular Russian online running school.
Challenge
The goal was to conduct extensive research on visual identity, design a logo and style elements, and demonstrate the evolution of the brand identity on the onboarding screens of the mobile app.
Solution
After the sketching session, two polar opposite logo concepts emerged—a dynamic arrow-based design (which resembles a running figure, a road, or checkered flags) and an abstract letter ‘S’ with a pulsating beat inside it. The client rejected both concepts, so the rights to them remain unclaimed—contact me if you’re interested in purchasing and adapting them. I have no involvement whatsoever with the version implemented on their current website.
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