Yandex Care
Yandex · Visual Identity, illustration style and KV's · 2025 · Graphic design
About
Yandex Care is an online insurance service integrated into Yandex apps, designed to add peace of mind while users order services or buy products — whether it's transport, entertainment tickets, e-commerce, or delivery. This case study covers logo design, branding, and a scalable visual identity system for Yandex and its dedicated direction Yandex Care — with one key idea at the center: an embracing logo that feels supportive, warm, and instantly recognizable inside the Yandex ecosystem.
Challenge
Develop a logo and visual identity that will seamlessly integrate into the overall Yandex ecosystem.
Solution
A logo that illustrates the metaphor of an embrace. The aura or circle symbolizes safety and care. The visual identity reinforces and expands upon this image through illustrations, icons, and key brand visuals.
